Privacy Policy

This Privacy Policy explains how S. Rays, Inc., operating as Shady Rays, along with its affiliated companies and related entities, handles personal information collected through its websites, mobile apps, physical store locations, customer support services, and other business channels. It applies to anyone who interacts with the brand in any way, whether by browsing online platforms, making purchases, reaching out to customer service, or joining marketing and promotional activities.

As part of regular business operations, various types of personal and technical information may be collected from users. This can include identifying details such as names, contact information, billing and shipping addresses, email addresses, and account login details. Device related data may also be gathered, including IP addresses, browser type, operating system, and advertising identifiers. In addition, our systems may collect information through cookies, pixel tracking tools, and similar technologies that help analyze user behavior and improve how the platform performs. Other data points may include purchase history, browsing activity across the website, interactions with ads, customer service communication records, and in some cases audio recordings of support calls or visual data from in store security cameras. Analytical insights drawn from this information may also be used to better understand customer preferences and behavior patterns.

Information is obtained through several channels. Users may provide data directly when they create accounts, place orders, sign up for communications, or contact support teams. Additional data is collected automatically through digital tracking technologies embedded on our websites and apps. We may also receive information from third party sources such as payment processors, shipping providers, analytics services, marketing partners, and social media platforms when users interact with our content or services through those channels.

The information collected is used for a range of operational and business purposes. These include processing transactions, fulfilling orders, providing customer support, managing accounts, and delivering personalized shopping experiences. Data is also used to improve website functionality, enhance product offerings, conduct research and analytics, and support marketing and advertising efforts. Additionally, collected information may be used to maintain system security, detect and prevent fraud, comply with legal requirements, and manage internal business operations like auditing and recordkeeping.

In certain situations, personal information may be shared with other parties. This can happen when users give consent, when working with affiliated companies, or when using third party service providers who assist with business functions such as payment processing, shipping, data analysis, or marketing. Information may also be shared in connection with corporate transactions like mergers, acquisitions, or restructuring. Furthermore, data may be disclosed when required by law or when necessary to protect the rights, property, or safety of the company, its customers, or others.

Our e-commerce operations are supported by external hosting and payment infrastructure providers, including Shopify, which is responsible for securely processing and storing transaction related data according to industry standards. We use reasonable administrative, technical, and organizational safeguards to help protect personal information against unauthorized access, loss, or misuse. Data is kept only as long as needed to fulfill the purposes described in this policy or as required by applicable laws.

Users have certain rights and choices regarding their personal information. These may include accessing, updating, correcting, or deleting account data, managing communication preferences, and controlling cookie usage through browser settings. Options for opting out of interest based advertising may be available through industry tools and frameworks provided by organizations such as Google, the Digital Advertising Alliance, and the Network Advertising Initiative. We also recognize certain global privacy control signals as valid opt out mechanisms, while some browser based Do Not Track signals may not be supported.

Depending on local laws, individuals in certain regions may have additional privacy rights, including rights to access, delete, correct, or restrict the processing of personal data, as well as the ability to opt out of data sharing practices used for targeted advertising. Specific legal protections may vary based on location, including requirements under different state and international privacy regulations.

Our services are not intended for children under 13, and we do not knowingly collect personal information from individuals in that age group. If we discover that such data has been collected, we will take appropriate steps to delete it.

This Privacy Policy may be updated from time to time to reflect changes in legal requirements, business practices, or operational needs. Any updates will be posted on our website with a revised effective date. Users who have questions about this policy or wish to exercise their privacy rights may contact us through the designated communication channels provided by the company.